The email address that Willow will use
when forwarding notifications to the user.
Willow uses the PHP mail() function
to send mail. Unfortunately, this function doesn't
really tell you if the email was actually sent or not.
That fact may not be known until much later, and PHP
doesn't have a way of checking in the meantime.
In other words, make sure you enter a working email address,
or the user won't receive any notifications.